Today on the show, I have James Lees from Advantage Learn, a South Africa startup with passionate educators who started teaching in 3 facility centers before offering online courses with no VC funding.
We'll get into his background and what it took for him to get started and his approach over the past year in launching his business and his plans to grow.
James talks about his journey on finding the technology behind Advantage Learn. Launched "click to learn" as their minimal viable product, platform to allow users to find the course, make a purchase and take the course - two courses with multiple modules. James talked about the "Ecommerce triangle", Three Levers of Ecommerce: Price, Quantity, and Conversion.
Email marketing contains the highest conversion for his audience because their emails contain focused content - one course per email vs. slamming users with multiple courses/product in one newsletter.
There have been many studies done before on this theory, that more choices are better for the consumer, but in actuality, people who were offered more choices, ie ice cream flavors or candy, purchased much less than people who offered fewer flavor or choices.
His rule for automation, anything that you do that is exactly the same three times, find technology that can automate it.
Choose the broadest tool if you can, meaning technology that is widely accepted by other technology. ie Xero to WooCommerce.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Connect with James Lees on our Facebook Group.
Website: Advantage Learn
Ecommerce Platform: Wordpress/WooCommerce
Email Service Provider: Mailchimp
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Doing this on my own cost me years! Everyone needs a coach, Skywalker has Yoda, the richest man in the world Warren Buffet has Benjamin Graham and Michael Jordan had Coach Smith.